Novel Proteins: More than Just a Novel Idea for Pet Nutrition

Novel Proteins: More than Just a Novel Idea for Pet Nutrition

When it comes to feeding our pets, we want to provide them with the best possible nutrition to support their health and well-being. One way to achieve this is by incorporating novel proteins into their diet. But what exactly are novel proteins, and why are they beneficial for our pets?

In this blog post, we'll explore the concept of novel proteins and their role in pet nutrition, including a new addition to the list of novel proteins - ostrich!

What are Novel Proteins?

Novel proteins refer to protein sources that are not commonly used in pet food. These could include meats such as kangaroo, bison, wild boar, or ostrich, as well as fish such as herring or sardines. By using novel proteins, pet food manufacturers can offer a wider variety of options for pet owners who are looking for alternatives to traditional protein sources such as chicken, beef, or pork.


The Benefits of Novel Proteins for Pets

In addition to providing variety, novel proteins offer several potential benefits for pets. For example:

  1. Reduced risk of food allergies: Pets can develop allergies or sensitivities to certain types of protein over time. By rotating between novel proteins, pet owners can help to minimize the risk of these reactions and promote a healthy digestive system.

  2. Better overall nutrition: Different protein sources provide different amino acids, vitamins, and minerals that are essential for optimal pet health. By incorporating a range of novel proteins into their diet, pets can benefit from a more balanced and complete nutrition profile.

  3. Enhanced taste and palatability: Many pets enjoy the taste of novel proteins, which can help to encourage them to eat their food and maintain a healthy appetite.

Ostrich as a Novel Protein Source

Ostrich is a relatively new addition to the list of novel proteins for pet food. Ostrich meat is a rich source of protein, iron, and vitamin B12, and is low in fat and cholesterol. It also contains a unique blend of amino acids that can help to support muscle growth and repair.

While ostrich meat is still relatively uncommon in pet food, it is becoming more widely available as pet owners seek out novel protein sources for their pets. If you are interested in trying ostrich meat for your pet, look for pet foods that feature ostrich as the main ingredient, or consider supplementing your pet's diet with raw or cooked ostrich meat.

How to Incorporate Novel Proteins into Your Pet's Diet

If you're interested in incorporating novel proteins into your pet's diet, there are several ways to do so. One option is to look for pet foods that feature novel proteins as the main ingredient. Another option is to supplement your pet's diet with novel protein sources such as raw or cooked meat, fish, or eggs.

However, it's important to introduce novel proteins gradually and monitor your pet for any signs of digestive upset or allergies. Consult with your veterinarian before making any major changes to your pet's diet, especially if they have a history of food sensitivities or health issues.


Novel proteins are more than just a trendy idea for pet nutrition - they offer real benefits for pets and can help to support their overall health and well-being. By incorporating a range of novel proteins into your pet's diet, including the new addition of ostrich, you can provide them with a diverse and nutritious meal plan that they will love.

Back to blog

Leave a comment

Please note, comments need to be approved before they are published.

Treat Collection

Gnaw Collection